Projects

Loyalty Build Mar 2015 – Temp
New Product Development   Consultancy    

 

  • The development of a new product line to include product identification, contract negotiations, and agreements for Supervalu Holiday breaks.

 

Shanley Industrial – Bodysafe- Personal Protection Devices Oct 2015 
Marketing and Sales Director     

 

  • The development of an initial customer reaction test in Dusseldorf, packaging, distribution channels, International roll-out, sales and marketing materials.
  • The development of trade channels matched to an international distribution partner.
  • The development of the sales and marketing plan for the business with strategic direction putting the correct strategies in place now to enable fast growth moving the first production order in the next quarter.

 

HYPM Services Aug 2015 – 
Marketing and Strategy Director Consulting role    

 

  • The development of a five year strategic plan to scale up the company from the management of 25 apartments to 100 selling a serviced apartment service to the tourism and corporate sectors.
  • The development from scratch of branding, web channels, trade channels, SEO, Review management, Social platform management.
  • The development of the overall five year business plan for the business with strategic direction putting the correct strategies in place now to enable fast growth and attract institutional investors.
Tourism Consultant Apr 2012 – Present
Business Planning, Sales and Marketing, and Funding Applications  

 

  • Kilshane Equestrian Centre development plan and developed a funding application to the local development company.
  • Birr Workhouse/National Diaspora Centre; development of a detailed business plan and submission for the tender for the operation of the National Diaspora Centre franchise from the Department of Tourism and Enterprise via Failte Ireland. Liaising with the various government agencies and the Department. Lobbying the Minister.

 

I prepare funding applications and business plans on behalf of clients.